Drops, waitlists and reorders, on your own store.

Before a drop, a product page can show a launch date and a waitlist signup instead of a buy button. When the drop goes live, everyone on the waitlist hears about it first, and the store handles the rush: stock counts, sold-out badges and checkout, without you answering hundreds of DMs.

After the drop, you can see exactly who signed up, who bought and what sold first, which tells you how much to make next time.

When a product sells out, a “notify me” option keeps the interest instead of sending shoppers to a competitor. When stock is back, they get a message with a direct link. For a small brand that makes in batches, this turns every sell-out into a head start on the next batch.

For skincare, food, candles and other things people buy again, a reorder reminder at the right time brings customers back to your store instead of a marketplace search. We help you choose sensible timing for each product, and reminders go only to customers who agreed to hear from you.

Over time, this is how a store stops depending only on new followers and starts earning from the customers it already has.

A week before the drop, you post a teaser on Instagram with a link to the product page, which shows the launch date and a waitlist signup. Followers join the list from the link in your bio. On launch day, the waitlist hears first, the product goes live and stock counts down as orders come in. When it sells out, the page switches to “notify me” for the next batch.

Everything happens on your store, so every person who joined, bought or asked to be notified stays on your customer list for the next drop.

Followers can disappear when a platform changes how many people see your posts. A customer list you own doesn't. Each drop, waitlist and reorder reminder adds to a list you can reach directly, which is what keeps a D2C brand steady between viral moments.